Privacy policy
PRIVACY POLICY
Last Updated: September 22, 2026
Pomp & Circumstance Boutique by Marie Earthman (“Pomp & Circumstance,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit or make a purchase from shoppandcboutique.com (the “Site”), shop with us in person, communicate with us, sign up for marketing communications, or otherwise interact with our products and services (collectively, the “Services”).
This Privacy Policy is intended to help you understand what information we collect, why we collect it, how it may be shared, and the choices available to you.
1. Personal Information We Collect
The personal information we collect depends on how you interact with us and may include:
Contact Information
We may collect your:
● Name
● Email address
● Telephone number
● Billing address
● Shipping address
Order and Transaction Information
When you make or attempt to make a purchase, we may collect information such as:
● Products purchased or viewed
● Order history
● Order value
● Shipping and delivery information
● Returns and store-credit information
● Payment and transaction information
Payment card information is generally processed by Shopify, payment processors, and other payment providers rather than being stored directly by us.
Account Information
If you create or use a customer account, we may collect information associated with that account, including your contact information, order history, account preferences, and login-related information.
Shopping and Website Activity
When you visit or interact with our Site, we and our service providers may automatically collect
information such as:
● IP address
● Browser type
● Device type
● Operating system
● Pages and products viewed
● Links clicked
● Products added to cart
● Checkout activity
● Purchases
● Referring website or source
● Date and time of visits
● Advertising identifiers
● Cookie and similar technology information
● Interactions with our advertisements
Marketing Information
If you sign up for email or SMS marketing, we may collect:
● Email address
● Mobile phone number
● Marketing preferences
● Engagement with emails or text messages
● Information about purchases or website activity used to personalize marketing
Customer Service Information
When you contact us, we may collect the information you provide in your message as well as information necessary to assist with your request, order, return, or other customer-service issue.
In-Person Information
When you shop at our physical location, we may collect information associated with purchases,
returns, customer-service interactions, marketing signups, or other interactions with our boutique.
2. How We Collect Personal Information
We collect personal information from several sources, including:
Directly from you, such as when you place an order, create an account, contact us, visit our store, sign up for marketing, or provide information through the Site.
Automatically through the Site, including through cookies, pixels, tags, local storage, and similar technologies.
From Shopify and our service providers, including payment processors, shipping providers, marketing platforms, analytics providers, and ecommerce applications.
From advertising and marketing partners, including platforms such as Meta and Google.
From social media platforms when you interact with our business, advertisements, or content through those services.
3. How We Use Personal Information
We may use personal information to:
● Process, fulfill, and deliver orders
● Process payments
● Provide order confirmations and shipping updates
● Manage returns and store credit
● Maintain customer accounts
● Provide customer support
● Respond to questions and requests
● Operate and improve our Site and Services
● Understand how customers use our Site
● Analyze shopping and purchasing behavior
● Prevent fraud, misuse, and security incidents
● Maintain the security of our Site and business
● Send email and SMS marketing
● Personalize marketing and product recommendations
● Advertise our products
● Retarget website visitors
● Create and improve advertising audiences
● Measure advertising performance
● Attribute purchases or other activity to advertising campaigns
● Comply with applicable legal, tax, accounting, and regulatory obligations
● Protect our rights, customers, employees, property, and business
4. Shopify
Our online store is hosted and powered by Shopify.
Shopify provides the ecommerce infrastructure used to operate our Site, including services related to our storefront, customer accounts, checkout, payments, orders, analytics, fraud prevention, and other ecommerce functionality.
As a result, Shopify may collect and process personal information about visitors and customers when they interact with our store.
Shopify's processing of personal information is also subject to Shopify's own privacy practices.
5. Cookies and Similar Technologies
We use cookies, pixels, tags, and similar technologies to operate our Site and understand how customers interact with it.
These technologies may include:
Essential technologies that are necessary for functions such as shopping carts, checkout, security, account access, and other core website features.
Analytics technologies that help us understand website traffic, product views, customer behavior, and Site performance.
Advertising technologies that help us measure advertising, understand whether
advertisements resulted in visits or purchases, retarget visitors, personalize advertising, and create advertising audiences.
Preference technologies that help remember certain choices and improve your shopping experience.
Where available, you may manage applicable cookie and tracking preferences using the cookie or privacy preferences controls provided on our Site.
You may also configure your browser to block or delete cookies. Blocking certain cookies may affect the functionality of the Site.
6. Advertising, Meta, and Google
We use online advertising and analytics services, including services provided by Meta and Google.
These technologies may collect or receive information regarding your interaction with our Site, including:
● IP address
● Device and browser information
● Advertising identifiers
● Pages and products viewed
● Add-to-cart activity
● Checkout activity
● Purchase activity
● Information regarding how you arrived at our Site
● Interactions with our advertising
We use this information for purposes including:
● Measuring advertising performance
● Conversion tracking
● Advertising attribution
● Retargeting
● Delivering more relevant advertising
● Building or improving advertising audiences
● Understanding customer behavior
● Analytics and reporting
Meta, Google, and other advertising providers may process information in accordance with their own privacy policies.
7. Sale, Sharing, and Targeted Advertising
We do not sell customer lists or personal information for money.
However, privacy laws such as the California Consumer Privacy Act use broad definitions of the terms “sell” and “share.”
As a result, our use of certain advertising technologies may be considered the “sale” or
“sharing” of personal information under California law when information such as advertising identifiers or website activity is disclosed to advertising partners for cross-context behavioral advertising or similar purposes.
The categories of personal information that may be sold or shared for these purposes include:
● Identifiers, including online or advertising identifiers
● Internet or other electronic network activity
● Commercial or shopping information
● Information regarding interactions with our Site and advertisements
● Inferences used for advertising or marketing purposes
Recipients may include advertising and marketing partners such as Meta and Google.
You may opt out of applicable sale, sharing, or targeted advertising through the Your Privacy Choices link available on our Site.
We also recognize applicable browser-based opt-out preference signals, including Global Privacy Control (GPC), where required by law.
8. How We Disclose Personal Information
We may disclose personal information to companies that help us operate our business and provide our Services.
These may include:
● Shopify
● Payment processors
● Banks and payment providers
● Shipping and fulfillment providers
● Email marketing providers
● SMS messaging providers
● Meta
● Google
● Advertising partners
● Analytics providers
● Website and ecommerce applications
● Customer-support providers
● Fraud-prevention and security providers
● Technology and hosting providers
● Professional advisers such as accountants, attorneys, and consultants
We may also disclose personal information when required by law, in response to a lawful government request, to enforce our agreements, to protect rights or safety, or in connection with a merger, acquisition, financing, sale, reorganization, or other business transaction.
Service providers may receive personal information only to the extent reasonably necessary to perform services for us or as otherwise permitted by applicable law and their agreements with us.
9. Email Marketing
If you subscribe to our email marketing, we may use your email address and related customer information to send communications about:
● New arrivals
● Sales
● Promotions
● Special events
● Product recommendations
● Abandoned carts or checkouts
● Boutique news and updates
● Other marketing communications
Our email marketing providers may process information on our behalf to deliver messages, measure engagement, personalize communications, and operate our marketing programs.
You may unsubscribe from marketing emails at any time using the unsubscribe link contained in our marketing emails.
Unsubscribing from promotional email does not prevent us from sending non-marketing communications necessary to complete transactions or provide Services, such as order confirmations, shipping notifications, account notices, or customer-service communications.
10. SMS Communications
If you provide your mobile phone number and opt in to SMS communications, we may send text messages relating to:
● Promotions and offers
● New arrivals
● Boutique updates
● Abandoned carts or checkouts
● Order information
● Delivery notifications
● Customer-service communications
Message frequency may vary. Message and data rates may apply.
Your mobile telephone number and related information may be processed by Shopify, our SMS provider, and other service providers necessary to operate our messaging program.
We do not provide mobile telephone numbers to unrelated third parties for their own
independent marketing purposes.
You may opt out of promotional SMS communications at any time by following the unsubscribe instructions contained in the message, including replying STOP where supported.
Opting out of promotional messages does not necessarily prevent us from sending transactional messages related to an order, account, or customer-service interaction where permitted by law.
11. Your Privacy Choices
You have choices regarding how your information is used.
Marketing Emails
You may unsubscribe through the link contained in any promotional email.
SMS Marketing
You may follow the opt-out instructions contained in SMS messages, including replying STOP where supported.
Cookies
You may manage applicable cookies and tracking technologies through the cookie or privacy preferences menu available on our Site.
Sale, Sharing, and Targeted Advertising
You may use the Your Privacy Choices link on our Site to opt out of applicable sale, sharing, or targeted advertising.
Global Privacy Control
Where required by applicable law, we recognize qualifying Global Privacy Control signals sent by your browser or device as a request to opt out of the sale or sharing of personal information associated with that browser or device.
12. California Privacy Rights
California residents may have rights concerning their personal information under applicable California privacy laws.
These rights may include:
Right to Know You may request information regarding personal information we have collected about you, including the categories of information collected, sources of the information, purposes for collection or use, and categories of third parties to whom information has been disclosed, sold, or shared.
Right to Access
You may request access to specific pieces of personal information we maintain about you, subject to applicable exceptions.
Right to Delete
You may request that we delete personal information collected from you, subject to legal exceptions that may permit or require us to retain certain information.
Right to Correct
You may request correction of inaccurate personal information that we maintain about you.
Right to Opt Out of Sale or Sharing
You may opt out of the sale or sharing of your personal information for cross-context behavioral advertising through the Your Privacy Choices link on our Site.
Right to Non-Discrimination
We will not unlawfully discriminate against you because you exercise an applicable privacy right.
13. California Personal Information Disclosures
During the preceding 12 months, we may have collected the following categories of personal
information:
● Identifiers
● Customer-record information
● Commercial information
● Internet or other electronic network activity
● Approximate location information derived from IP address
● Inferences relating to shopping or advertising interests
We collect these categories from the sources and for the purposes described elsewhere in this Privacy Policy.
We may disclose these categories to service providers and contractors for business purposes such as ecommerce operations, payment processing, fulfillment, marketing, analytics, customer service, fraud prevention, and website functionality.
For advertising purposes, we may sell or share, as those terms are defined under California law:
● Identifiers
● Internet or electronic network activity
● Commercial information
● Advertising-related inferences
These categories may be shared with advertising and marketing partners, including Meta and Google.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
14. Submitting a Privacy Request
To exercise an applicable privacy right, you may contact us at:
Email: hello@shoppandcboutique.com
You may also contact us through the contact methods provided on shoppandcboutique.com.
Requests to opt out of applicable sale, sharing, or targeted advertising may be submitted through the Your Privacy Choices link on our Site.
We may request information reasonably necessary to verify your identity and confirm that the request relates to you.
The information required for verification may depend on the type and sensitivity of the request.
We will use information submitted for verification only for purposes of verifying and processing the request or as otherwise permitted by law.
15. Authorized Agents
Where permitted by law, you may designate an authorized agent to submit a privacy request on your behalf.
We may require reasonable documentation demonstrating that the agent has authority to act for you and may separately verify your identity or confirm that you authorized the request.
16. Children
Our Services are intended for a general audience and are not directed toward children.
We do not knowingly collect personal information from children in violation of applicable law, and we do not knowingly sell or share the personal information of consumers under 16 years of age.
If you believe a child has provided us with personal information improperly, please contact us.
17. Data Retention
We retain personal information for only as long as reasonably necessary for the purposes for which it was collected and for legitimate business and legal purposes.
The amount of time we retain information varies depending on factors such as:
● The nature of the information
● The reason it was collected
● Whether you maintain an account or ongoing relationship with us
● Order and transaction requirements
● Customer-service needs
● Fraud-prevention and security needs
● Tax, accounting, recordkeeping, and legal obligations
● Applicable statutes of limitation
● The need to establish, exercise, or defend legal claims
When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.
18. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no online system, electronic transmission, or storage method can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of any credentials associated with your customer account.
19. Do Not Track Signals
Some browsers offer a “Do Not Track” setting.
Because there is not currently a universally accepted industry standard for responding to traditional Do Not Track signals, our Site may not respond to traditional Do Not Track signals.
This is separate from Global Privacy Control (GPC). Where required by applicable law,
qualifying GPC signals are treated as requests to opt out of the sale or sharing of personal information.
Third-party advertising and analytics providers, including Meta and Google, may collect
information about your activity on our Site and, depending on their services and your privacy choices, across other websites or online services.
20. International Users
Our business is located in the United States.
If you access our Services from outside the United States, your personal information may be processed or stored in the United States or other countries where we or our service providers operate.
Privacy and data-protection laws in those locations may differ from the laws in your country.
21. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, Services, legal requirements, or other operational reasons.
When we update this Privacy Policy, we will post the revised version on our Site and update the “Last Updated” date at the top of this page.
22. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, please contact us at:
Pomp & Circumstance Boutique by Marie Earthman
2600 Persa Street
Houston, TX 77098
United States
Email: hello@shoppandcboutique.com
Website: shoppandcboutique.com
